News You Can Use

Featured News Item:

• New York Women In Communications, Inc. Finding Endless Uses For Rich E-Mail Marketing

  NYWICI is now using REM on a weekly basis for a wide variety of communications activities, including distributing its monthly newsletter and marketing its events and member benefits. At NYWICI, REM started out as a tool for sending and optimizing high-impact "e-Newsletters." Now, after experiencing the value that the technology brought to the association, REM is being used to announce and follow up on most NYWICI events (the tracking tool allows NYWICI to see how many members are receiving and opening the message) and most member communications (by including direct links to applicable areas of their Web site. REM has provided so much value that NYWICI has proposed doubling their REM budget for the new year to include close to 100,000 e-mail messages! With REM, there is no limit to how many messages can be sent, so NYWICI can be confident they can "double up" again next year.

  Amy Peloso, Account Executive, commented "The problem with just sending out regular e-mails is that many members with Yahoo, AOL, Hotmail, etc. cannot receive html email unless the message is properly configured, which is why we invested in REM. REM also looks 100% better! Many our our e-mails flash technology for the headline. And, with REM, we can add audio, video and detailed images if and when we want to. Today more than ever, we are an online community and seeing that we are NY Women in Communications, our technology has to be cutting edge.

  A key benefit to staff is that REM provides tracking and list regeneration. NYWICI receives detailed reports after each message as to who opened the email message, who read it and the program resends up to four times on a soft bounce and gives information on hard bounces. This information can be vital to keeping a clean database."

  NYWICI is a dynamic and diverse organization of communications professionals dedicated to promoting the highest standards throughout the profession and to providing education and leadership for the next generation of women communicators.

• Exhibit Designers and Producers Association (EDPA) announces annual convention with REM and corporate sponsor signs on for an advertisement in the message!

  You might have seen this advertisement in our REM samples section. It's another fine example that the sky is the limit with REM. HB Stubbs, an event services company, recently signed on for a banner advertisement in EDPA's recent REM campaign that announced its annual convention. The REM reached approximately 1,000 representatives in HB's audience, and its tracking features reported the advertisement's success--down to the hour and down to the individual!

  The process was seamless. HB Stubbs already was using a similar ad on the EDPA Web site, so continuing the message in the most recent electronic announcement from the association made perfect sense. The fact that REM does such a good job of displaying and tracking the ad made it a no-brainer!

Featured Article:

• Just How Rich Is Rich E-mail Marketing? (Association Executive, Nov/Dec 2002 Issue)