Don't Take Our Word For It, Take Theirs:

E-mail Marketing is Faster and Cheaper than Traditional Methods:
According to eMarketer, the average cost per opt-in e-mail message is $.20 compared to $.75-$2 for direct mail and $1-$3 for telemarketing (costs depend on campaign specifications and volume). Speed is measured not only on delivery, but also on response. E-mail marketing boasts an 80% return within 48 hours, compared to six to eight weeks for traditional direct marketing methods.

Research has shown that response rates average 5-15% for e-mail marketing vs. .005-1% for direct mail marketing -- and at a fraction of the cost.

Rich E-mail Marketing Helps Increase Sales:
From surveys by the Direct Marketing Association of approximately 700 companies, two-thirds of the companies surveyed said their sales increased in 2001 as a result of e-mail marketing. With a 58 percent increase from last year, medium sized companies experienced the best results. Large companies reported a 47.1 percent increase and small companies said their sales rose 42.6 percent because of e-mail promotions. Other results of the survey found that rich e-mail marketing proves to be an excellent customer retention tool.

Rich E-mail Marketing is Twice as Effective for Brand Lift:
According to market researcher Dynamic Logic Inc, rich media is twice as effective than standard gif and jpeg campaigns (e.g. including a company logo or animation image in a standard e-mail). With rich media, images and graphics are more prominent.

E-mail Marketing is Replacing Traditional Methods:
E-mail marketing spending will grow to 4.9 billion by 2006 AND the number of marketing e-mails will equal the volume of direct mail forwarded by the U.S. Postal Service by 2003. What's this mean to you? E-mail marketing is a popular medium for any type of company and virtually any type of purpose (marketing, customer retention, internal company announcements, etc.)