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Sample REM e-mails
   
New Customer Special
   
Individualized Tracking Reports

“As a member communications vehicle, your REM is doing wonders for our association. It helped to see how many members were not opening up our e-mails and the number of members who delayed opening them. I learned a lesson to send the notices further in advance if we needed a response.” Vickie Mabry, Associate Director, Association of Fund-Raising Distributors & Suppliers (Vickie found that more than half of her members were not reading her information. With REM, Vickie is able to immediately identify which members do not open her message and can target them accordingly).

You're On Your Way to Next Level Marketing Results!

How to get StartedRich E-mail Marketing is a dynamic tool that requires preparation and the right technology. Not to be confused with "spamming" or "mass-mailing" through e-mail applications such as MS Outlook, REM is a targeted system designed to effectively and efficiently achieve results! The elements of a REM campaign are listed below:

  1. Your Campaign Objectives:
    • Direct Marketing (attack your market with lower cost, quicker response, and individual tracking reports)
    • Public Relations (achieve one-to-one contact with your media resources and separate yourself from the masses with rich-media)
    • Customer Relationship Management (capture your customer's response to your message and tailor future communications accordingly)
    • Database Development and Enhancement (filter and store opt-ins, opt-outs, hard bounces, soft bounces, opened messages, unopened messages, etc.)
    • Sales Presentations ("wow" them with streaming video or PowerPoint presentations embedded in the e-mail.)
    • Employee Communications

    • Company Announcements

  2. Your Frequency of E-mail Communication:
    Select target delivery dates based on per week, per month, etc., depending on your campaign objectives.

  3. Your Target Database (amount of message recipients per e-mail communication):
    Identify the number of individuals on your e-mail list (i.e. customer database, opt-in list, etc.)

  4. E-Mail Message Volume Per Year (Frequency of E-Mail Communication x Target Database):

  5. E-mail Message Design Type:
    • Template Messaging (the same design is used for each e-mail communication, with only minor design modifications)
    • Dynamic Messaging (a unique design is used for each e-mail communication, using supplied imagery or our image library)
    • High-Impact Messaging (use of animation or Flash technologies in the e-mail message)
    • Other (use of streaming Audio/Video, PowerPoint, PDF documents, etc.)

    • Custom (combination of above)

  6. E-mail Tracking Reports:
    Determine time period for tracking reports and specific tracking results

  7. E-mail Campaign Follow Up:
    Can't just stop at one message! Utilize database re-generation to organize your database by response and re-approach accordingly. Consider it Customer Relationship Management!